Building Your Spiritual Brand
I have worked in branding and marketing for over 18 years. I built the first WSM/Gaylord entertainment Opry Livestream. Worked with Dierks Bentley, Hawk Nelson, Charlie Daniels, Carrie Underwood, brands like Martha White, the Grand Ole Opry, Cracker Barrell and so many more. I built and started the Hebraic Roots Network, built the first website, built the Livestream, hired their staff, edited their videos, started Revive, built their brand when Google only had one search result for Hebraic Roots……. it was Eddie Chumney. I helped the Messianic Israel Alliance go from gaudy banners to a streamlined website, conferences, and publications. I helped Lion and Lamb Ministries go from PTZ cameras and a GeoCities website to 8 websites, growing International reach, and a Pastoral staff of 4. I know brands, I build brands, but if those brands don’t build God’s kingdom then they are all worthless and I am out.
Simply put, your brand is defined by others’ overall perception of you.
A successful brand has to be consistent in communication and experience, across every application:
· Environment (storefront or office)
· Print, signage, packaging
· Website & online advertising
· Content marketing & social media
· Sales & customer service
Now, brand building being simple? The truth is: it doesn’t happen overnight…or even in a few months.
Building a brand is definitely a process. However, the ongoing effort will result in establishing long-term relationships with the entity you’re intending too.
1- Determine your target audience
2- Define your mission statement
3- Research other brands in your industry (create a spreadsheet with goods and bads)
4- Outline the qualities & benefits your brand will offer
5- Create a visual logo and tagline
6- Form your brand voice (professionalism, family oriented, conversational, informative, authoritative
7- Build your message and your pitch
8- Let your brand personality shine
9- Integrate your brand into every aspect of you
10- Stay true to your brand building and calling (The Starbucks mission? “To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.”
11- Be your brands biggest advocate
So what does it mean when
Romans 12 (Different roles)
1Therefore I urge you, brethren, by the mercies of God, to present your bodies a living and holy sacrifice, acceptable to God, which is your spiritual service of worship. 2And do not be conformed to this world, but be transformed by the renewing of your mind, so that you may prove what the will of God is, that which is good and acceptable and perfect.
3For through the grace given to me I say to everyone among you not to think more highly of himself than he ought to think; but to think so as to have sound judgment, as God has allotted to each a measure of faith. 4For just as we have many members in one body and all the members do not have the same function, 5so we, who are many, are one body in Christ, and individually members one of another. 6Since we have gifts that differ according to the grace given to us, each of us is to exercise them accordingly: if prophecy, according to the proportion of his faith; 7if service, in his serving; or he who teaches, in his teaching; 8or he who exhorts, in his exhortation; he who gives, with liberality; he who leads, with diligence; he who shows mercy, with cheerfulness.
9Let love be without hypocrisy. Abhor what is evil; cling to what is good. 10Be devoted to one another in brotherly love; give preference to one another in honor; 11not lagging behind in diligence, fervent in spirit, serving the Lord; 12rejoicing in hope, persevering in tribulation, devoted to prayer,13contributing to the needs of the saints, practicing hospitality.
14Bless those who persecute you; bless and do not curse. 15Rejoice with those who rejoice, and weep with those who weep. 16Be of the same mind toward one another; do not be haughty in mind, but associate with the lowly. Do not be wise in your own estimation. 17Never pay back evil for evil to anyone. Respect what is right in the sight of all men. 18If possible, so far as it depends on you, be at peace with all men. 19Never take your own revenge, beloved, but leave room for the wrath of God,for it is written, “VENGEANCE IS MINE, I WILL REPAY,” says the Lord. 20“BUT IF YOUR ENEMY IS HUNGRY, FEED HIM, AND IF HE IS THIRSTY, GIVE HIM A DRINK; FOR IN SO DOING YOU WILL HEAP BURNING COALS ON HIS HEAD.” 21Do not be overcome by evil, but overcome evil with good.
Ephesians 4: 11-13. (Different offices)
And He gave some as apostles, and some as prophets, and some as evangelists, and some as pastors and teachers, 12 for the equipping of the [a]saints for the work of service, to the building up of the body of Christ; 13 until we all attain to the unity of the faith, and of the [b]knowledge of the Son of God, to a mature man, to the measure of the stature [c]which belongs to the fullness of Christ.
Your Brand Should-
Matthew 5:14-16 (Your Brand Loyalty)
"Let your light shine before men in such a way that they may see your good works, and glorify your Father who is in heaven. nor does anyone light a lamp and put it under a basket, but on the lampstand, and it gives light to all who are in the house.
Ephesians 5:7-14 (Separate Your Brand)
Therefore do not be partakers with them; for you were formerly darkness, but now you are Light in the Lord; walk as children of Light (for the fruit of the Light consists in all goodness and righteousness and truth),
2 Corinthians 4:3-6 (Your Brand Spokesperson)
And even if our gospel is veiled, it is veiled to those who are perishing, in whose case the god of this world has blinded the minds of the unbelieving so that they might not see the light of the gospel of the glory of Christ, who is the image of God. For we do not preach ourselves but Christ Jesus as Lord, and ourselves as your bond-servants for Jesus' sake.
Acts 13:47. (Your Brands Mission)
"For so the Lord has commanded us, 'I HAVE PLACED YOU AS A LIGHT FOR THE GENTILES, THAT YOU MAY BRING SALVATION TO THE END OF THE EARTH.'"
What does your Spiritual brand say about you? If it doesn’t say that you are bought and paid for by Yeshua then your Spiritual brand is worthless.